Sunday, January 15, 2006

My ISB Interview!

My ISB interview experience...
Location: ISB, Hyd
started about an hour late...
interview duration ~ 30 mins
There were some digressions to almost all questions based on my answers...
0) 50 word essay on marketing
1) Something abt me not on resume
2) (I have two big awards) 2 mins and explain each of them.. (one of the interviewer was actually taking note of time)
3) Why MBA? (differently asked...I don't remember exact words now )
4) One thing in my company's marketing which I would like to change
5) Market size of a Rs 50000 digital camera
6) 5 companies I would wish to employed with post isb
7) Something about being in Tennis Team of my college, Why not inter-IIT ?
8) More questions about my company and competition and general business environment
9) My questions to ISB
The interview went very professional and at no point I felt uncomfortable.. Now that I have secured an admit, it feels very good... In fact I feel it was among the best interviews I ever had..
Which was the worst ? hmm.. don't ask.. it was during my seventh sem in IITM.. I was not interested in that company so went completly blank.. The guy was looking at my gradecard and asked me what all couses did I registered for that sem.. and I bulbed :-) ha ha.. no surprize that I was not selected..

Why rename Engineering Institutes to IIT?

Why do we need to brand every engineering institute of India as an IIT or NIT ...

I feel is that such uniform naming sort of restict the brand "India".. as all foreigners know about Indian Technology Institutes is IIT. Do they know precisly how many IITs are there in all ? A better way would have been to uniquly name each institute and provide it resources to become world class. That way there will be lot many names to remember and the perception will change to "many good univs from only IIT".. This will do good to overall education senario in India. Also this will to an extent "de-risk" the current jumbo-brand IIT.

The aim of govt is to improve the standard of some potentially good institues, which can happen only by quality of faculty and infrastructure. A simple renaming will not help and would also scare us IITians of our brand equity getting diluted.

Focus should be on quality of new institutes to come up/ upgrades and not the name.. As they say "Whats in the name"..